Although the acquisition of local cable TV, phone and internet provider NuLink by WOW Internet, Cable and Phone was finalized in September, NuLink has yet to take on the WOW name, mainly because of the local strength of the NuLink brand, according to Dave Troxel, WOW vice president and general manager for Georgia.
WOW Internet, Cable and Phone is a Denver-based telecommunications company.
Troxel attended the NuLink Early Bird Forum at the Newnan Centre Tuesday morning, where he gave a brief synopsis of why the company hasn’t switched names just yet, which he said is a question he is frequently asked.
“This was unique, because NuLink wasn’t struggling, but is a vital part of the community,” Troxel said. Troxel said the process to switch the names has begun.
“It won’t be too long before we will tie in the NuLink name,” Troxel said. “NuLink is well-respected in the community.”
Troxel said NuLink will more than likely be presented as an arm of the WOW brand.
WOW, or WideOpenWest Finance LLC, is a joint venture of Avista Capital Partners and Crestview Partners. NuLink was previously part of Halyard Capital, a New York-based private-equity firm. The acquisition will extend WOW's footprint to more than 34,000 additional homes and businesses.
The $53 million acquisition comes on the heels of WOW's continued national expansion of high-speed internet service, including 600 Mbps across its system and 1 Gig speeds in five new U.S. markets.
NuLink continues to operate in downtown Newnan. WOW currently serves 20 markets, including Columbus, West Point and parts of Alabama.